Startup lessons from the field. Not the whiteboard.
Notes on go-to-market, partnerships, pricing, and sales, plus the ongoing story of building Juta in public, posted as it happens, not cleaned up in hindsight.
Three Months In: Juta's Early Traction and What's Next
An honest look at Juta's first quarter: what's working, what's still uncertain, and why retention matters more than signups right now.
JutaJuta on Product Hunt: What Launch Day Actually Looked Like
Launch day is mostly unglamorous preparation done weeks earlier. Here's what actually moved the needle when Juta went live on Product Hunt.
JutaHow We Built Juta's Founding-Member Pricing (and Why It Worked)
A live countdown and a real deadline beat a vague discount every time. The mechanics behind Juta's founding-member offer.
JutaAnnouncing Juta: An AI-Powered Daily Check-In for Aging Parents
Juta is live. Three warm daily check-in texts for an aging parent, a quiet daily recap for their family, no app required.
JutaNaming a Product After Someone You Love: The Story Behind Juta
Why Juta is named after a real family member with Alzheimer's, and how that story became the reason the product exists.
JutaWhat a Decade in Partnerships Taught Me About Trust
Ten years building partner programs teaches the same lesson from a dozen angles: trust is the actual product.
PartnershipsWhy I Stopped Reading GTM Frameworks and Started Running My Own
The advice that actually holds up is never the cleverest framework. It's the boring detail from someone who ran it themselves.
GTMThe First 90 Days of a New Sales Hire: The TRUST Framework in Practice
Product training and CRM logins don't build judgment. Here's how the first quarter actually gets used at Hensle Growth Partners.
SalesAI Products Don't Sell Themselves
Buyers are skeptical of "AI-powered" claims. The products that land lead with the outcome and treat AI as the mechanism, not the headline.
AIFractional GTM: When to Bring in Outside Help (and When Not To)
The right answer depends on whether you have a repeatable motion yet, not on budget. A simple test for which one you need.
AdvisoryThe Quiz Funnel: A Lead Qualification Tactic Most B2B Teams Ignore
Value before commitment changes who ends up in your pipeline. Why a short, honest quiz outperforms a generic contact form.
GTMWhat Actually Moved MRR 48% in Six Months
Three unglamorous changes, not a secret, behind the revenue growth at ReferralHero.
SalesPricing Experiments That Actually Move the Needle
Pricing is a communication problem wearing a math costume. Where to start testing before you touch the actual number.
PricingThe Partner Program Playbook: From 1 to 150+ Relationships
A repeatable process, not a clever deck, behind growing the LiveSource App partner program past 150 relationships.
PartnershipsWhy Most Startups Get Positioning Wrong
Positioning is not a tagline exercise. It's a decision about who the product is for, and who it is emphatically not for.
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