Go-to-market and AI strategy. Run, not read about.
Every service below is built on a playbook I've run myself, not a framework I've only read about.
GTM Strategy & Launch Planning
Positioning, messaging, pricing structure, and launch sequencing for new products and new markets, the exact playbook used to launch Juta, from quiz-based lead qualification to founding-member pricing to a partner network at day one.
Partnerships & Channel Development
Partner program design from first outreach to signed agreement. Built and ran partner networks from 1 to 150+ relationships and from 3 countries to 40+, generating millions in channel revenue.
AI Product GTM
How to position and launch an AI-powered product so it lands with real buyers, not just another "AI-powered" pitch. Grounded in hands-on experience building and explaining an AI conversation engine to non-technical customers.
Revenue & Sales Systems
Pipeline structure, quota design, and the process behind consistent growth. Grew MRR 48% in six months and scaled monthly sales from $21,500 to $89,000 in a year as Head of Sales.
Fractional GTM Advisory
Ongoing monthly support: GTM planning, reviewing live experiments, and hands-on help with launches, pricing tests, and partner outreach as they happen.
Sales & Partnerships Team Build-Out
Hiring plans, comp structure, and onboarding for early sales and partnerships hires, informed by building and leading these functions directly, not just advising on them.
The TRUST framework
My own sales process, built running partnerships and sales teams for over a decade, and now the standard I teach every sales hire at Juta. It is the same process behind any engagement with Hensle Growth Partners.
Build rapport and credibility
Applied to the first conversation with any prospective client, before a single feature or price is mentioned.
Listen deeply to uncover real needs
Applied to the qualifying call, where the real problem gets named before any solution does.
Align value to outcomes
Applied to the proposal conversation, tying the engagement directly to the client's actual goals.
Address concerns and confirm alignment
Applied to the closing conversation: get a clear, specific commitment, not a vague maybe.
Execute, deliver, and strengthen the relationship
Applied to onboarding and the first 30 days of delivery, where trust is either earned or lost.
Not sure which fits?
Send me a note about where you're stuck. I'll tell you honestly whether I can help.