The GTM proof behind CKH Consulting — every lever below is one I pulled myself, on a live product with real customers.
Juta (getjuta.com) sends three warm daily check-in texts to an aging parent and delivers a quiet daily recap to their family — no app required, works on any phone. It's built for the adult child who means to call every day but sometimes can't, and for the family member who's tired of being the only one relaying updates.
Juta is named after a real family member with Alzheimer's — the emotional core of the product is real, and so is the go-to-market behind it.
Six decisions, each pulled from a specific point in my sales and partnerships career.
Reframed a "monitoring" category into a warm, emotional "daily check-in" story — the product is named after a real family member, and every page leads with that story rather than a feature list.
A 60-second quiz (app.getjuta.com/quiz) qualifies visitors and routes them to a tailored, quiz-exclusive offer before ever asking for a credit card.
Monthly ($19) and annual ($180) plans, plus a limited-time "first month free on annual" offer with a live countdown timer to drive quiz-to-signup conversion.
Launched the Juta Wellness Network, an exclusive partner program (first partner: Entropy) — the same channel-building approach used to grow partnerships from 1 to 150+ at LiveSource App.
Went to market via a Product Hunt launch, an affiliate program, a content and blog engine, and localized pages in English, Spanish, and French.
Every touchpoint — recap emails, family testimonials, FAQ pages — is built to reinforce peace of mind, not just list a feature, which is what turns a signup into a renewal.
When I advise on go-to-market, I'm describing decisions I made last month, tested against real signups, real churn, and real family feedback — not a case study from a business school.
Send me a note — I read and respond to every one personally.